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Jill Heisterkamp

Jill Heisterkamp is Owner and Director of Heiste Communications and offers clients over 12 years of marketing and writing experience for a variety of projects - basically, if it has words, she writes it.
Jill Heisterkamp has written 23 posts for Heiste Communications – our blog

Hashtag Hubbub – The Purpose of a Hashtag

Hashtags. Twitter has used them for quite some time, and now that Facebook has incorporated them, I have many clients asking, “What is a hashtag? Why should I care?” What is a Hashtag? A hashtag is the number symbol (#) followed by a word or series of words specific to a topic (#hashtag). They are … Continue reading

Client Industry Profile – Business Aviation

I was recently out of town for an industry tradeshow, supporting my clients with press release work and handling some social media for them on the show floor. While tradeshows can be exhausting, they can also be exhilarating. There is always buzz about new business taking place, new products being launched, and people coming together … Continue reading

Too Long, Too Short, and Just Right

When developing marketing content for clients, a common question is, “How long should this marketing piece be?” While it may seem like a simple question, it’s a good one. If your content is too long, you can lose your reader and the message can drown in a sea of words. If your content is too … Continue reading

Breathe vs Breath…make it simple

People often struggle when choosing whether to use “breathe” or “breath” in a sentence. The difference between these two words is that “breathe” is a verb (to do something) and “breath” is a noun (can be counted). The easiest way to make it a simple choice is to just say it out loud. If you … Continue reading

A Perspective Break

Taking a break can be a good thing, as it can give you distance and perspective, which is important in any business. While we didn’t plan to take a break for almost two years, sometimes you can’t always control the plan. The good news is, our break is over, and it’s time to get back … Continue reading

7th Annual Christmas Concert for the Animals

The Jeff Scheetz Band will perform its seventh Christmas Concert for the Animals benefit concert to fund local Kansas City area animal charities on Sunday, December 19th at 7:00 p.m. at The Mission Theater, 5909 Johnson Drive in Mission, Kansas.  This year’s event is sponsored by Paw Prints The Magazine. Proceeds from the concert will … Continue reading

Lightening vs Lightning…which light is right

Some quick comments on choosing the right “lightening” or “lightning” for your sentence. Continue reading

Christmas Concert for the Animals – Dec. 21st

The Jeff Scheetz Band will perform its sixth “Christmas Concert for the Animals” benefit concert to fund local Kansas City area animal charities on Monday, December 21st at 7:00pm at the Uptown Theater, 3700 Broadway in Kansas City, Missouri.  This year’s event is sponsored by Paw Prints Magazine, Pawz at Play, and Brookside Barkery and … Continue reading

Dependent and Independent Clauses…the difference

This topic is in response to the post calling for requests. There are various types of clauses in the English language, but two of the most confusing are dependent and independent clauses. To tell the difference between the two, remember the following: If it can stand by itself as a sentence, it is an independent … Continue reading

Lose vs Loose…Getting the right meaning

When choosing between “lose” and “loose” in content, it’s critical to use the one that fits your meaning. Lose means to be without something.  If you can substitute “win” or “gain” and the sentence still makes sense, use “lose”. Example:  If I don’t have a competitive quote, I will lose this account. (“win” or “gain” … Continue reading

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